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Digital Master Marketing Course

A complete Basic to Advanced course designed to build your career in 2025.

What This Course Covers

This is a complete Basic to Advanced Digital Marketing Course designed for students, fresh graduates, and young professionals who want to build a real career in 2025. We start from the basics of marketing and guide you step by step to become a strategic digital marketer with advanced learning of all the tools.

This course is focused on practical skills that generate sales and leads with minimum spending. You will learn through real case studies of leading brands and then move into hands-on modules covering Shopify, Facebook Ads, Google Ads, YouTube Ads, WhatsApp Automation, and AI Automations.

Course Modules

  • What is Digital Marketing & why it matters in 2025
  • Digital vs Traditional marketing
  • Key platforms & career opportunities

  • Setting up Business Manager & Ad Accounts
  • Audience targeting (custom & lookalike audiences)
  • Campaign types: awareness, traffic, leads, sales
  • How to design winning ad creatives
  • Advanced strategies: retargeting, conversion tracking, scaling

  • Google Search, Display, and Video (YouTube) campaigns
  • Keyword research and planning
  • Ad copywriting that converts
  • Performance Max (PMax) campaigns

  • Setting up your Shopify store from scratch
  • Product research and sourcing
  • Conversion Rate Optimization (CRO)
  • Managing orders and customer service

  • Content strategy and planning
  • Community management and engagement
  • Influencer marketing
  • Social media analytics and reporting

  • On-page, off-page, and technical SEO
  • Keyword research and competitive analysis
  • Link building strategies
  • Local SEO and Google My Business

  • Setting up WhatsApp Business API
  • Automated messaging and chatbots
  • Using AI tools (like ManyChat) for automation
  • Integrating WhatsApp with your sales funnel

  • Designing high-converting landing pages
  • Building sales funnels that work
  • A/B testing and optimization
  • Tools for building landing pages (e.g., Unbounce, Instapage)

  • Google Analytics 4 (GA4) setup and analysis
  • Tracking KPIs and measuring ROI
  • Creating insightful reports for clients or management
  • Using data to make informed marketing decisions

  • Develop a complete digital marketing strategy for a real or fictional business
  • Present your final project
  • Receive your AdSkill Digital Marketing Certification
  • Career counseling and job placement assistance

On-Campus Classes

Days: Monday to Wednesday

Time: Flexible till 9 PM

Location: 112 E1, Gulberg 3, Lahore

Fee: PKR 40,000

Seats: 6 Only

Online Classes (Google Meet)

Days: Thursday to Sunday

Time: Flexible till 9 PM

Fee: PKR 30,000

Seats: 10 Only

Ready to Start Your Journey?

Payment is to be made in advance after the 1st free lecture.